Wide Wild Fashion Internships

Fashion internships could be the best way of doing internships, if you view it as an integral part of your career journey. Also, it could be one great and effective way to spend your summer if you have not got any plans to do. However, whatever your reasons are, try to consider taking an opportunity to see inside of fashion industry.

The problem is probably for you who do not really get along with fashion or feel like not really following the trend and so on. Don’t worry about your personal experiences with fashion, because once you open your eyes to it, you will be more easily to adapt to the circumstance.

Frequent Offers on Fashion Internships

Some of you might have thought more forward, thinking that fashion is such a wide wild sphere, where many things could be in. Yes, that is definitely true. Similar to other business, fashion has many levels, zones and whatever you call it. Fashion is not only about culture or clothes, but it could also be about social media management and marketing.

So, to get you clearer illustration, we are going to reveal some internship programs for specific positions. First, you might be interested in joining fashion editorial internship. This internship would mainly require you to prove your skills in writing, doing research, reviewing and communications.

Have you ever read a fashion column in an online magazine?

If you have ever read a fashion magazine, you certainly get this internship is going to do to you. More or less, fashion editorial would challenge your knowledge in fashion or how you view the industry. Doesn’t it a pretty good opportunity to take?

Or, you may also be eligible for joining fashion internships focusing on social media platform. This one might not be so much different from fashion editorial, because a number of fashion business strive to get an intern who can do writing and have good communication skill to help them manage their blog.

A Lot More Opportunities For Any Field

Fashion internships offer you broad-ranged opportunities. Not only to those business or fashion students can apply for the offered positions, but photography students also have opportunities to get real experiences through being an intern in a fashion line.

So, in short, if you acquire creative skills and willing to challenge it, you can put fashion industry to be where you are going to take your first internship.

Tips On How To Get An Internships

It is an internship, but you do not have to be strictly formal like you are meeting a nation’s president in a formal bilateral meeting. Most of us would agree that internships are important in giving us real experiences before starting a real job. Internship is an integral phase needed to be passed in order to prove our qualifications to other people.

However, some people view it quite seriously that sometimes it makes the company feel a bit uncomfortable with their deeds. Those acts can possibly observed from your motivation letter and interview. In most cases, motivation letter tells the company many things about you.

Striving to Write Good Motivation Letter

One of the tips on how to get an internship which you really have to adopt is writing good motivation letter. This letter would help the company to examine what kind of person you are. Unfortunately, there are still lots of applicants going around mediocre writing skill, so that their products are also considerably mediocre.

So, to fix the problem, start writing your true selves, not others. Even if you try to adopt a letter template you find on the internet, do not strictly push it to your own. Give it some adjustments and modifications, based on your own situations.

If you want to show your qualifications, show it through concrete evidence, such as your achievements, certificates or anything relevant to your application. But, do not go crazy about giving all your trophies to them. Show the company your best quality.

Sometimes, being casual is also more comfortable in writing projects like a motivation letter. Though you send it to a large firm, try to put yourselves in their shoes. What kind of letter will make them comfortable while reading it? Since there must lots of letter sent to them, it will certainly be such massive boredom reading all-the- same letter.

Therefore, distinguish yourselves from others by taking different writing approach. Make them feel interested in hiring you without giving them too much embellishment on your letter. Be wisely concise.

Interview To Go

However, interview must also get your concern. Another tip on how to get an internship you can do during interviews is watching your step while interviews going on. Get yourselves neat and nice suit, polished shoes and clean socks. Whatever it is, do not disappoint them by presenting yourselves recklessly.

Optimize A Fashion Website For Your Target Audience

The US fashion e-commerce industry has maintained a steep growth curve over the last four years. In 2013, apparel and accessories sales accounted for 17 percent of the total retail e-commerce sales in the US, and by 2016, it is predicted to become a 73 billion dollar market. The total revenues from the US fashion e-tail sector are expected to reach 86 billion dollars in 2018.

If you want to secure a lion’s share of the pie in this fast-growing industry, you cannot neglect your online audience. No wonder, from industry bigwigs to small luxury brands, all types of virtual fashion houses are striving to optimize their stores for new generation consumers, who are social media savvy, and essentially look into various online channels for inspiration.

The ‘optimum’ formula

Website optimization is all about enhancing your visibility among your target audience. As far as fashion sites are concerned, the task becomes doubly challenging for marketers, as they need to have an eye for fashion and a deep knowledge of digital marketing trends to be able to push products in markets that seem to get altered every six months.

Search engine optimization (SEO) and social media marketing (SMM) are the two pillars of any fashion website optimization strategy. However, before delving deeper into the subject of fashion site optimization, it is important to keep the following aspects of this niche industry in mind:

• Fashion industry is seasonal
• Creating real-life experience is the key
• Trends change here regularly
• Fashion is in the eye of the beholder

Fashion SEO

As ironical as it may sound, 19th century author and poet Oscar Wilde’s famous statement – Fashion is a form of ugliness so intolerable that we have to alter it every six months – holds true even to this day, which is why fashion store optimization becomes an overwhelming task for SEO companies. It takes time for websites to achieve organic ranking on the search engine results (SERP) page. Sometimes, it may even take six months to feature in the SERP page. The reason: Fashion trends are extremely short-lived, and are guided by the seasonal needs, while SEO companies are expected to get your website rank on the SERP page in less than three months time. To be able to rank on the first page of leading search engines – Google, Yahoo and Bing – by winter this year, when people will actually start searching for such keywords, companies have to start their SEO works at least three months in advance.

Given the unique nature of the industry, fashion SEO typically involves the following strategies for any given apparel category:

• In depth analysis of trend data to be months ahead of the industry with their optimization activities
• A lot of brainstorming to zero in on the right keywords, with an ability to predict the coming season’s top silhouettes, colors and product types
• Target keywords that are season-specific such as ‘Fall-winter fashion’, ‘Milan Fashion Week 2015′ and so on.
• Reference to fashion color report provided by Panton, the expert in color standardization

Bring In Real Life Experience

Online shopping is different from buying things in a brick and mortar store. In a real store, we can see and feel fabrics for their color and texture, or try clothes to check their fit. Fashion e-shops need to simulate these effects to present your product as realistically as you can. Recommend combinations to create a personalized look. For instance, if you are dealing with shades and glares you can use the virtual try-on facility, offered by some stores specializing in eye wear. The embedded software allows you to create a short video of your face, and then see how your chosen frame looks on you.

Optimize With Social Media

Reaching out to customers on social sites such as Facebook, Twitter and Pinterest can lead to massive increases in brand loyalty as well as in sales. Take a leaf out of fashion stalwarts including Burberry, Zara and Victoria’s Secret, who are capitalizing on the 400 million Facebook users and more than 22 million Twitter users to create ripples in the cyber world.

Below are a few inspiring strategies that top social media marketing companies are employing to enhance the viability of fashion brands:

Tailor your message for different demographics: Luxury handbag brand Michael Kors’ Instagram page boasts a combination of luxe product and lifestyle shots, while its Pinterest albums include topics like ‘style icons,’ ‘Michael’s style tips,’ and ‘history of American style’.

Provide an interactive experience: Burberry, the luxury couture brand makes it a point to unveil their collection on Twitter and Instagram before hitting the runway.

Tell an inspiring story about your brand: Christian Dior tried this by creating a ‘Secret Garden – Versatille’ storyline, painting a luxurious picture of its new collection.

Use stunning visuals: Zara that boasts 9,000 fans across their social channels, places great emphasis on sharing rich images of their latest collections, especially on Pinterest.

Provide real time customer service: Jeans and casual wear bigwig, Levi Strauss has really mastered the art of providing customer service in real-time.

“The best color in the whole world is the one that looks good, on you!” This statement by holds particularly true of fashion e-commerce website optimization. An impeccable fashion sense is not about following the trends blindly, but about taking cues from them, and tweaking them according to your looks and comfort to make a unique style statement. When you are optimizing a fashion e-commerce store, make sure you offer uniquely personalized fashion solutions. Remember, there is no one-size-fit-all dress in this world!

The Biggest Fashion Industry Events in the World

The five fashion capitals of the world hold the most anticipated annual industry events known as fashion week. The latest creations from top designers and brands are showcased in these presentations. Runway shows are the highlight of any fashion week, and this is the venue where fashion enthusiasts, buyers, and members of the world media can participate in the unveiling of the latest offerings of the creative geniuses behind the fashion industry. In these cities fashion week is held twice a year and ahead of the advent of the new season so that buyers and the media are given a preview of what the fashion houses have in line for the upcoming season. The schedule is also set as such so that retailers have ample time to incorporate the designs into their own marketing and arrange purchases ahead. The autumn and winter collections are showcased in the months of January to April, while the spring and summer collections are unveiled in the months of September to November.

The locations of the most important clothing trade shows are held in the cities of Paris in France, Milan in Italy, London in the United Kingdom, Berlin in Germany, and New York City in the United States of America.

London Fashion Week

This event has made history in 2010 when all the events happening on the catwalk at were broadcast on the Internet via live streaming. It was the first time that any major fashion event took advantage of digital technology. London Fashion Week is held in the capital city of the UK in September and February. It is one of the “Big Four” clothing trade shows in the world, the other three being the events held in Milan, Paris, and New York. Toni & Guy, a prominent hairdressing company and the famous automobile brand, Mercedes-Benz, officially sponsor this program. Reports indicate that orders made in the London Fashion Show amount to anywhere between £40 million to £100 million. On-schedule events are typically held at central London in Somerset House. Off-schedule events are also organized and held elsewhere.

A West London car park was the birthplace of the event. That year, 1984, fashion icons such as John Galliano, David Fielden, Ghost, and Betty Jackson debuted their creations on the catwalk. The event had the support of the British government and Vogue UK.

Paris Fashion Week

This is held twice a year as well primarily at the Carrousel du Louvre and additional venues in Paris. The French Fashion Federation determines the specific dates for the fashion week, but it usually comes after Milan. The fashion week in New York City starts out the “Big Four” followed by London, and then Milan, ending in Paris. Major fashion houses based in France are the main features of Paris Fashion Week, with names such as Jean Paul Gaultier, Christian Dior, Guy Laroche, and Comme des Garçons headlining the impressive lineup. The event usually features haute couture events and men’s fashion shows in addition to shows featuring ready-to-wear garments.