Wide Wild Fashion Internships

Fashion internships could be the best way of doing internships, if you view it as an integral part of your career journey. Also, it could be one great and effective way to spend your summer if you have not got any plans to do. However, whatever your reasons are, try to consider taking an opportunity to see inside of fashion industry.

The problem is probably for you who do not really get along with fashion or feel like not really following the trend and so on. Don’t worry about your personal experiences with fashion, because once you open your eyes to it, you will be more easily to adapt to the circumstance.

Frequent Offers on Fashion Internships

Some of you might have thought more forward, thinking that fashion is such a wide wild sphere, where many things could be in. Yes, that is definitely true. Similar to other business, fashion has many levels, zones and whatever you call it. Fashion is not only about culture or clothes, but it could also be about social media management and marketing.

So, to get you clearer illustration, we are going to reveal some internship programs for specific positions. First, you might be interested in joining fashion editorial internship. This internship would mainly require you to prove your skills in writing, doing research, reviewing and communications.

Have you ever read a fashion column in an online magazine?

If you have ever read a fashion magazine, you certainly get this internship is going to do to you. More or less, fashion editorial would challenge your knowledge in fashion or how you view the industry. Doesn’t it a pretty good opportunity to take?

Or, you may also be eligible for joining fashion internships focusing on social media platform. This one might not be so much different from fashion editorial, because a number of fashion business strive to get an intern who can do writing and have good communication skill to help them manage their blog.

A Lot More Opportunities For Any Field

Fashion internships offer you broad-ranged opportunities. Not only to those business or fashion students can apply for the offered positions, but photography students also have opportunities to get real experiences through being an intern in a fashion line.

So, in short, if you acquire creative skills and willing to challenge it, you can put fashion industry to be where you are going to take your first internship.

Tips On How To Get An Internships

It is an internship, but you do not have to be strictly formal like you are meeting a nation’s president in a formal bilateral meeting. Most of us would agree that internships are important in giving us real experiences before starting a real job. Internship is an integral phase needed to be passed in order to prove our qualifications to other people.

However, some people view it quite seriously that sometimes it makes the company feel a bit uncomfortable with their deeds. Those acts can possibly observed from your motivation letter and interview. In most cases, motivation letter tells the company many things about you.

Striving to Write Good Motivation Letter

One of the tips on how to get an internship which you really have to adopt is writing good motivation letter. This letter would help the company to examine what kind of person you are. Unfortunately, there are still lots of applicants going around mediocre writing skill, so that their products are also considerably mediocre.

So, to fix the problem, start writing your true selves, not others. Even if you try to adopt a letter template you find on the internet, do not strictly push it to your own. Give it some adjustments and modifications, based on your own situations.

If you want to show your qualifications, show it through concrete evidence, such as your achievements, certificates or anything relevant to your application. But, do not go crazy about giving all your trophies to them. Show the company your best quality.

Sometimes, being casual is also more comfortable in writing projects like a motivation letter. Though you send it to a large firm, try to put yourselves in their shoes. What kind of letter will make them comfortable while reading it? Since there must lots of letter sent to them, it will certainly be such massive boredom reading all-the- same letter.

Therefore, distinguish yourselves from others by taking different writing approach. Make them feel interested in hiring you without giving them too much embellishment on your letter. Be wisely concise.

Interview To Go

However, interview must also get your concern. Another tip on how to get an internship you can do during interviews is watching your step while interviews going on. Get yourselves neat and nice suit, polished shoes and clean socks. Whatever it is, do not disappoint them by presenting yourselves recklessly.

Optimize A Fashion Website For Your Target Audience

The US fashion e-commerce industry has maintained a steep growth curve over the last four years. In 2013, apparel and accessories sales accounted for 17 percent of the total retail e-commerce sales in the US, and by 2016, it is predicted to become a 73 billion dollar market. The total revenues from the US fashion e-tail sector are expected to reach 86 billion dollars in 2018.

If you want to secure a lion’s share of the pie in this fast-growing industry, you cannot neglect your online audience. No wonder, from industry bigwigs to small luxury brands, all types of virtual fashion houses are striving to optimize their stores for new generation consumers, who are social media savvy, and essentially look into various online channels for inspiration.

The ‘optimum’ formula

Website optimization is all about enhancing your visibility among your target audience. As far as fashion sites are concerned, the task becomes doubly challenging for marketers, as they need to have an eye for fashion and a deep knowledge of digital marketing trends to be able to push products in markets that seem to get altered every six months.

Search engine optimization (SEO) and social media marketing (SMM) are the two pillars of any fashion website optimization strategy. However, before delving deeper into the subject of fashion site optimization, it is important to keep the following aspects of this niche industry in mind:

• Fashion industry is seasonal
• Creating real-life experience is the key
• Trends change here regularly
• Fashion is in the eye of the beholder

Fashion SEO

As ironical as it may sound, 19th century author and poet Oscar Wilde’s famous statement – Fashion is a form of ugliness so intolerable that we have to alter it every six months – holds true even to this day, which is why fashion store optimization becomes an overwhelming task for SEO companies. It takes time for websites to achieve organic ranking on the search engine results (SERP) page. Sometimes, it may even take six months to feature in the SERP page. The reason: Fashion trends are extremely short-lived, and are guided by the seasonal needs, while SEO companies are expected to get your website rank on the SERP page in less than three months time. To be able to rank on the first page of leading search engines – Google, Yahoo and Bing – by winter this year, when people will actually start searching for such keywords, companies have to start their SEO works at least three months in advance.

Given the unique nature of the industry, fashion SEO typically involves the following strategies for any given apparel category:

• In depth analysis of trend data to be months ahead of the industry with their optimization activities
• A lot of brainstorming to zero in on the right keywords, with an ability to predict the coming season’s top silhouettes, colors and product types
• Target keywords that are season-specific such as ‘Fall-winter fashion’, ‘Milan Fashion Week 2015′ and so on.
• Reference to fashion color report provided by Panton, the expert in color standardization

Bring In Real Life Experience

Online shopping is different from buying things in a brick and mortar store. In a real store, we can see and feel fabrics for their color and texture, or try clothes to check their fit. Fashion e-shops need to simulate these effects to present your product as realistically as you can. Recommend combinations to create a personalized look. For instance, if you are dealing with shades and glares you can use the virtual try-on facility, offered by some stores specializing in eye wear. The embedded software allows you to create a short video of your face, and then see how your chosen frame looks on you.

Optimize With Social Media

Reaching out to customers on social sites such as Facebook, Twitter and Pinterest can lead to massive increases in brand loyalty as well as in sales. Take a leaf out of fashion stalwarts including Burberry, Zara and Victoria’s Secret, who are capitalizing on the 400 million Facebook users and more than 22 million Twitter users to create ripples in the cyber world.

Below are a few inspiring strategies that top social media marketing companies are employing to enhance the viability of fashion brands:

Tailor your message for different demographics: Luxury handbag brand Michael Kors’ Instagram page boasts a combination of luxe product and lifestyle shots, while its Pinterest albums include topics like ‘style icons,’ ‘Michael’s style tips,’ and ‘history of American style’.

Provide an interactive experience: Burberry, the luxury couture brand makes it a point to unveil their collection on Twitter and Instagram before hitting the runway.

Tell an inspiring story about your brand: Christian Dior tried this by creating a ‘Secret Garden – Versatille’ storyline, painting a luxurious picture of its new collection.

Use stunning visuals: Zara that boasts 9,000 fans across their social channels, places great emphasis on sharing rich images of their latest collections, especially on Pinterest.

Provide real time customer service: Jeans and casual wear bigwig, Levi Strauss has really mastered the art of providing customer service in real-time.

“The best color in the whole world is the one that looks good, on you!” This statement by holds particularly true of fashion e-commerce website optimization. An impeccable fashion sense is not about following the trends blindly, but about taking cues from them, and tweaking them according to your looks and comfort to make a unique style statement. When you are optimizing a fashion e-commerce store, make sure you offer uniquely personalized fashion solutions. Remember, there is no one-size-fit-all dress in this world!

Evolving Fashion Trends – Then and Now

Well Isn’t it quite an understatement if one thinks that fashion in India has come of age and in the last few decades, there has been a complete shift of thought as to how fashion was perceived to be and how the recent trends has transformed Indian Fashion into a global brand.

India being a country with an age old legacy of clothing & known for producing some of the best intricate creations in the world, yet seems to have a long way to go

How it All Began-

Over the years, popular Bollywood trends have been dominating the fashion scene from Madhubala’s Anarkali-look with kurtas and churidars in Mughal-e-Azam (1960),to the purple embroidered sari worn by Madhuri Dixit in Hum Aapke Hain Koun. Thus, by taking a cue form history and passing on the rich & royal flavour onto the costumes designed for movies or social events has facilitated Indian designers and Indian clothes to make its mark all over the world.

The Birth of Changing Fashion-

Moreover, it was not until the birth of the 80s which was the period when the first generation of Indian fashion designers started to emerge including Satya Paul. Research shows that the designs and ensembles from some of the world’s most talented designers, proves that- some of these “new” trends are simply a part of the Retro-culture which brings back yesteryears fashion into the present times.

The “Feminine Factor” – Biggest influence on evolving Fashion-

Fashion is & always been women centric, no doubt whenever a woman is dressed in a traditional “Saree” it makes her look sensuous and beautiful. Naturally this explains the great extent to which Indian woman have been the centre of attraction to all things that is about fashion & social change.Today the ‘Saree’ is no more the staple dress for women that it was once upon a time and even women in their 30s today find it not so practical in wearing the Saree as they are not used to it. No wonder in offices of an emerging India “saree day” is celebrated as a special day. Thus, some of these “new” trends as regards saree aka modern day “Lehenga” apt for a Cosmo culture simply reminds one of a by gone era.

Fashion! Now & Then-

Thus, from the above, it is evident that the influence of western culture on fashion specially concerning the youth, can be seen in today’s outfits which is trying to find a balance between the original & traditional types, which again proves the mixing of the old & the new. So, what was once worn as part of daily life and was common clothing seems to have now become somewhat of a social get together clothing. Moreover, the earliest signs of the coming together of western fashion & Indian dressing was witnessed when Government of India opened the National Institute of Fashion Technology (NIFT) in Delhi with the help of the Fashion Institute of Technology, New York

This was a paradigm shift for the Indian fashion industry since now there was a formal recognition of the new forms of traditional styles influenced by western culture that has in effect generated a lot many new fashion ideas & concepts & other interesting fashionable accessories for women.

Therefore, New ways of draping the Saree came about to be known & now a day pairing it up with a fusion wear such as dhoti pants have been the new trend which in now being promoted by fashion houses among the uber crowd. What was once plain Salwar suits has now become Anarkali salwar kameez suits worn by many young women which make them look elegant and allows them to opt for vivid colours and bohemian designs.

Well, it’s all coming back, fashion is throwing back the ‘retro charm pendants’ from the ’90s, ‘baggy pants’ from the ’70s and even ‘long flashy sleeves’ that can be traced back to the 18th century. With so much happening we simply seem to be spoilt for choice, because change is good & everyone wants to move over from the old & to the new.

Thus, Crop tops, shoulder pads and even fanny packs are seeing a comeback. Also, a brisk suit with intact shoulders was a huge-trend among women in business in the ’80s & has now become a corporate wear for many working women. And again, Yoga pants, leggings and tight crop tops have now become a common trend, I suppose the credit goes to their sportive appeal.

Thus, the new idea of tradition is not to succumb to yesteryear philosophies which got handed down from one generation to the other. Rather the new idea of ethnic style is to befriend the philosophies of a bygone era & use them in relation to the contemporary sense and mood of today’s fashion.